IVRAWS
Indian streetwear had gotten predictable. Loud logos, the same oversized fits, drops that all blurred together. We got tired of watching the culture thin out, so we built something else.
IVRAWS started with one stubborn idea from founders Mannan Luthra and Hari Meghansh: bring the raw, unrefined world of dark UK underground streetwear to India, and turn a brand into a movement.
A lot of that pull came from esdeekid, the underground rapper whose dark aesthetic and relentless drive shaped how we think. That line from Phantom pretty much sums up the whole philosophy.
To us he isn't just an influence. He's the mascot for living without asking permission.
Built From Scratch
Getting real UK underground culture into India meant starting from zero. Off-the-shelf local textiles were never going to cut it, so the founders went the long way, reaching out to more than 70 manufacturers and fabric mills before locking in direct shipments of specialised raw materials straight from the UK.
What came out of it: a custom, ultra-soft blend of 90% cotton and 10% linen. First of its kind in Indian streetwear, tuned specifically for drape, texture, and durability.
A Piece You Keep
Good design and premium fabric were just the starting line. Planning the next step, Mannan asked the question that changed everything: how do you make opening an IVRAWS piece feel like getting a piece of art? The answer turned out to be the packaging.
Every garment ships as a limited collectible, delivered inside our signature hardwood photoframe box, an industry first in India. It doesn't get tossed after unboxing; it becomes part of your space.
Welcome to the Movement
IVRAWS exists to shake up Indian streetwear for good. Dark, niche, first-of-its-kind UK design, paired with quality we won't compromise on and collector-grade packaging, all kept at a price that stays fair.
The whole team is chasing one thing: showing India the real art of underground streetwear.